After days of anticipation, the surprise speaker at today’s RNC turned out to be philosopher Ayn Rand, who died in 1982.
GOP strategists tapped Rand to help broaden the appeal of the Romney Ryan ticket. They believe her philosophy of enlightened self interest–which rejects dark social forces like altruism–will resonate with female and minority voters.
Before a reverent crowd of delegates who never quite got through Atlas Shrugged, Rand spoke passionately on some of her favorite themes: Downsizing government, encouraging individual responsibility, and ridding society of the underclass of parasites and loafers who prevent alpha-job creators from attaining their birthright grandeur.
The surprise grew when Rand was joined onstage by First Lady Ann Romney. Together, they announced the AYN AND ANN TOUR, a series of whistle stop events at targeted ethnic and female-oriented enclaves, including Miami, New York, Los Angeles, and Provincetown.
Speaking on a vaguely personal note, Romney tried to reach out to the non-white-male voter bloc:
“We just want to tell you people that you are not forgotten. Your bright clothing and emotive body language enrich this country in ways that a Cayman Island investment corporation or wildly regressive tax code never can.”
According to Advertising Age, canny GOP media buys expanded the speech’s audience, with paid coverage on reluctant BET and Telemundo networks. This strategy was critical to the success of the day’s events, as there were no actual people of color in the convention hall.